Previous Presentations

Annual Tourism Policy Workshops


Prof. Alan Ahearne, National University of Ireland Galway, “Opportunities and Challenges for Tourism in An Era of Full Employment
Daniel Gschwind, Queensland Tourism Industry Council “By The Numbers: Powering Up Tourism With Facts and Figures”
Joe Gill, Goodbody Stockbrokers “How the Island Economy of Ireland is Transformed by Aviation
Diarmuid O Conghaile, Ryanair “Confronting Challenges and Seizing Opportunities…Role of the Public and Private Sector”
Jan Richards, Dublin Airport Authority “From Lizard to Wizard: Opportunities and ‘Watchouts’ That Current and Future Trends Present For The Development of Tourism in Ireland”
Prof. Jim Deegan, Director of the National Centre for Tourism Policy Studies, University of Limerick “The Time is Right to Envision A New Tourism Policy For Ireland: Some Issues For Consideration
Cora O’Brien, Irish Tax Institute “A Tax Strategy To Grow Irish Tourism
Katherine Webster, Kittiwake Solutions “Be Careful What you Wish For: When Tourism Growth Exceeds Capacity
Salli Felton, The Travel Foundation “Management V Marketing – Our Destinations As Assets
John Ruddle, Shannon Group and AVEA “ The Association Of Visitor Experiences and Attractions (AVEA)
Prof. John Lennon, Caledonian University “Investing in The Visitor Experience: Attractions and The Potential Of Dark Tourism
Michael Lee, Ireland Strategic Investment Fund “Report on ISIF investments in Ireland
Aileesh Carew, EPIC “Magic Can Happen when All Public/Private Plans Prioritise the Tourism
Dr Pat Daly, Limerick City and County Council “Public Private Partnerships For Tourism Development in Limerick: Progress and Issues
Maria Melia, Department of Transport, Tourism & Sport “Brexit and the Future Development of Tourism in Ireland
Eoghan O’Mara Walsh, ITIC “The Good, the Bad and the Brexit
Tim Fenn, IHF, “Brexit & The Future Development of Tourism in Ireland



Dan O’Brien, Institute of International & European Affairs “Economic Performance And Prospects In Ireland’s Main Source Tourist Markets
Prof. Jim Deegan, University of Limerick  “Disruptive Change In The Tourism Marketplace Opportunities And Challenges For Business And Tourism Policy
Dr John O’Connell, Cranfield University “International Trends In The Airline World
Kenny Jacobs, Ryanair Ltd “Applying Ryanair Always Getting Better Approach To Irish Tourism To Drive Growth
Matthew Thomas, Shannon Group Plc  A New Model For Airport Development
Dr Anne O’Brien, Maynooth University The Politics Of Tourism Development Past Lessons And Future Growth
Dr Elaine Doyle, University of Limerick Tourism – The Tax Factor
Stephen McNally, Dalata Hotel Group Building For Growth And Keeping It Local
Dr Martin Hayes, University of Limerick The Internet of Things, Data, Metadata & Wisdom. What Can Data Analytics Tell Us About The Decisions People Make
Simon Farr, BT Global Services Smarter Cities, Buildings, Vehicles And Beyond, Changing The Landscape Of Tourism
Conal V Harvey, Titanic Quarter Ltd Titanic Belfast A Model Of Public Private Partnership
Dearbhaill Standun & Charlie Troy, Cnoc Suain Gaelic Culture On The Edge The Cnoc Suain Experience



Fergal O’Brien, IBEC “The Medium Term Economic and Policy Context For Tourism Development
Professor Jim Deegan, UL Artificial Intelligence and Robotics some issues for the future of the Tourism Labour Market
Marie Bourke, Department of Jobs, Enterprise & Innovation “Ireland’s Competitiveness Performance And The Challenges Ahead
Dr Tony Lenehan, Centre for Competitiveness (Ireland) “The Competitiveness Challenge For Tourism Enterprises
Dr Wolfgang Georg Arlt, China Outbound Tourism Research Institute (COTRI) “Keeping Pace With The Second Wave of Chinese Outbound Visitors To Europe – Opportunities For Ireland
Mark Henry, Tourism Ireland “Delivering Growth To 2025 – The Next Decade For Tourism To The Island of Ireland
Nicolas Mayer, PricewaterhouseCoopers AG Switzerland “Beyond A Meal And A Bed – A Practitioners Report On Selected DMOs Strategies To Align Marketing Spend To New Visitor Purchasing Patterns
Owen Travers, AIB Corporate Banking Ireland “Using Tourism Data to Support Investment Decisions – Big Data Has Arrived
Paul Gallagher, Irish Tourist Industry Confederation & Buswells Hotel “An Average Or A Visionary Future To Irish Tourism
Tim Fenn – Irish Hotels Federation – Short and Medium Term Policy Prioritie To Enhance The Future Performance of Irish Tourism
Derry Cronin – ITOA – Short and Medium Term Policy Priorities To Enhance The Future Performance Of Irish Tourism
Adrian Cummins, RAOI, Short and Medium Term Policy Priorities To Enhance The Future Performance Of Irish Tourism
Caeman Wall, Failte Ireland “Insights Informing Fáilte Irelands Strategy
Professor John Lennon, Moffat Centre, Glasgow Caledonian University “What’s The Big Attraction – How Do Visitor Attractions Achieve More Than One Million Visitors Per Annum – Understanding Experience and Policy Implications
Katherine Webster, Cliffs of Moher Visitor Experience “The Cliffs of Moher Visitor Experience – Achieving 1 Million Plus Visitors In A Rural Destination



Prof. Jim Deegan, University of Limerick – Reacting To Marketplace Dynamics – The Key Elements Of New Tourism Policyand paper presented to the 5th Annual Tourism Policy Workshop.
Dr Don Thornhill, Royal College of Surgeons in Ireland & Conor Hand, Dept of Jobs, Enterprise & Innovation – Competitiveness – Should We Be Concerned?
Michael Lee, National Treasury Management Agency – “Ireland Strategic Investment Fund: Opportunities For The Tourism Sector”
Kevin May, Tnooz – The New Travel World We Live In
John McQuillan, OpenJaw Technologies – Technology and The Next Gen Traveller
Karen Brosnahan, Failte Ireland – “Sports Tourism – A Real Economic Driver”
Jane Stacey, The Organisation for Economic Co-operation & Development (OECD) – Tourism and The Creative Economy – Essentials From The OECD Study On Tourism and The Creative Economy


Prof. Jim Deegan, University of Limerick – “Reflections on Irish Tourism Policy and Performance: Learning from the Past can inform Future Policy“.
Dr Steve MacFeely, Central Statistics Office – “Tourism Satellite Accounts: What are they and Why Ireland should have One
Margus Tiru, Positium, Estonia – “Using Mobile Positioning Data to Assess Tourism on National and Regional Levels
Dr Lisa O’Malley, University of Limerick – “Towards Co-Creating Authentic Tourist Experiences
Prof. John Lennon, Caledonian University – The Changing Nature of Tourism Demand – What Role Now For National Tourism Organisations
Jim Miley, Gathering Ireland – “Gathering Ireland 2013: Some Lessons for Tourism Policy” 
Eamonn McKeon, Irish Tourist Industry Confederation – The Industry Priorities For The Tourism Policy Review
Tim Fenn, Irish Hotels Federation – Industry Priorities for the Tourism Policy Review
Caeman Wall, Failte Ireland – “Is the Industry’s Challenge Skills Shortage or Skills Retention?
Mary Mulvey, Ecotourism Ireland – Embracing Sustainability for Irish Tourism – The Policy Reality and Potential for Destinations, Business and Customers


Professor Jim Deegan, UL – How Innovative Are Tourism Firms In Ireland And What Changes Are Required To Stimulate Greater Levels Of Innovation
Dr Alan Ahearne, NUI Galway – “Deleveraging the Irish Economy – What does it mean for Tourism” 
Dr Steve MacFeely and Jillian Delaney, Central Statistics Office – “Towards a Better Understanding of Employment in the Tourism Industries
Professor Wolfgang Georg Arlt, West Coast University of Applied Sciences, Germany – “How can Ireland attract more visitors from China
Peter Nash, Tourism Ireland – Going For Growth In A Mature Source Market: A Game Changing Strategy for Irish Tourism in Britain
Prof Aisling J. Reynolds Feighan, University College Dublin – “Merge or Perish – Irish Aviation in a rapidly changing global market




Brian Maher, Failte Ireland – Reeling in the Years – Twenty Five Years of Change in Irish Tourism
Professor Jim Deegan, UL – Preliminary Results from Ireland’s First Tourism Innovation Survey
Peter Nash, Tourism Ireland – Exploiting the Potential of Tourism to Ireland from Emerging Markets





Dr Alan Ahearne, NUI Galway – Rebalancing the Irish Economy Towards Export Led Growth
Dr Don Thornhill, Royal College of Surgeons in Ireland – Competitiveness in Irish Tourism – A Review
Dr John O’Connell, Cranfield University – The Changing Trends in the International Airline Industry




Videos from previous Tourism Policy Workshops can be viewed as follows:


Robert Hamilton

Jim Deegan

Tony Seaton

Joe Durkan

Brian Maher

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